🏯 Gyeongbokgung Palace
The main royal palace of the Joseon Dynasty, built in 1395, and the largest and most beautiful palace in Seoul.
- Location: 161 Sajik-ro, Jongno-gu, Seoul
- Operating Hours: 09:00-18:00 (Closed on Mondays)
- Admission Fee: 3,000 KRW for adults
- Tip: Free admission if you wear Hanbok (traditional Korean clothing)
🌸 Bukchon Hanok Village
A densely packed area of traditional Korean houses (hanok), offering a glimpse into the residential culture of the Joseon Dynasty upper class.
- Location: Gyedong-gil area, Jongno-gu, Seoul
- Features: Over 900 hanok houses with more than 600 years of history are preserved
- Recommendations: Bukchon 8 Scenic Views tour, traditional tea houses
- Note: Please be quiet as real residents live here
🗼 N Seoul Tower
Seoul's landmark located at the top of Namsan Mountain, offering a 360-degree panoramic view of Seoul.
- Location: 105 Namsangongwon-gil, Yongsan-gu, Seoul
- Operating Hours: 10:00-23:00 (Open year-round)
- Observatory Admission: 16,000 KRW for adults
- Recommendations: Beautiful at sunset or night, Love Lock Wall
🛍️ Myeongdong
Seoul's premier shopping and food district where you can enjoy cosmetics, fashion, and Korean street food.
- Location: Myeongdong-gil area, Jung-gu, Seoul
- Features: K-beauty products, duty-free shops, global brand hub
- Must-try Foods: Chicken skewers, hotteok (sweet pancakes), dumplings, cheese hotdogs
- Tip: Visit on weekdays as it gets very crowded on weekends
🎨 Insadong
A street where traditional culture and art thrive, filled with traditional crafts and galleries.
- Location: Insadong-gil area, Jongno-gu, Seoul
- Features: Traditional tea houses, antique shops, galleries, traditional craft stores
- Recommendations: Samji-dawon, Ssamziegil (unique traditional shopping mall)
- Sundays: Car-free street, great for walking
🏛️ Changdeokgung Palace & Secret Garden
A UNESCO World Heritage Site palace, characterized by its beautiful garden harmonizing with nature.
- Location: 99 Yulgok-ro, Jongno-gu, Seoul
- Operating Hours: 09:00-18:00 (Closed on Mondays)
- Secret Garden: Advance reservation required, accessible only via guided tour
- Recommendations: Cherry blossoms in spring and autumn foliage are particularly beautiful
🌊 Han River Park
A recreational space for Seoul citizens where you can enjoy cycling, picnics, and water sports.
- Major Parks: Yeouido, Banpo, Ttukseom, Jamsil Han River Park
- Activities: Bike rental, chimaek (chicken and beer), cruise ships
- Special Attraction: Banpo Bridge Rainbow Fountain Show
- Best Time: Sunset or nighttime visit
🎭 Hongdae
A vibrant street full of youth and art where you can enjoy clubs, live performances, cafes, and unique shopping.
- Location: Around Hongik University, Mapo-gu, Seoul
- Features: Indie music, street performances, club culture
- Recommendations: Free Market (Saturdays), live music venues
- Nightlife: Lively atmosphere until late at night
🛕 Dongdaemun Design Plaza (DDP)
A futuristic building designed by Zaha Hadid, serving as the center of fashion and design.
- Location: 281 Eulji-ro, Jung-gu, Seoul
- Features: Unique curved architecture, exhibitions, fashion shows
- Nearby: Dongdaemun shopping malls (24-hour shopping available)
- Night: Beautiful building exterior illuminated with LED lights
🏰 Gangnam
Seoul's modern and sophisticated business district, the center of K-pop and Korean Wave culture.
- Major Attractions: COEX Mall, Bongeunsa Temple, Gangnam Station
- Features: Luxury shopping malls, K-pop entertainment companies, sophisticated cafes and restaurants
- Recommendations: Starfield Library (COEX), SM Town COEX Artium
- Tip: Take photos at the "Gangnam Style" horse statue
🍜 Representative Seoul Foods
🥘 Must-Try Korean Dishes
- Bibimbap: A signature dish of rice mixed with various vegetables and gochujang (red chili paste)
- Samgyeopsal: Korean-style BBQ with grilled pork belly wrapped in lettuce
- Kimchi-jjigae: Spicy stew made with kimchi and pork
- Bulgogi: Sweet marinated grilled beef
- Naengmyeon: Cold noodles in broth, a summer delicacy
- Hanjeongsik: Course meal with various side dishes
🍢 Street Food
- Tteokbokki: Spicy and sweet rice cake dish
- Sundae: Korean-style sausage
- Hotteok: Pancake with sweet filling
- Bungeoppang: Fish-shaped red bean pastry
- Eomuk: Fish cake in broth
🚇 Transportation Information
Using the Subway
- T-money Card: Transportation card available at convenience stores (no deposit required)
- Fare: Basic fare 1,250 KRW
- Operating Hours: 5:30 AM - Midnight
- Tip: Download subway map apps (Subway Korea, Kakao Metro)
Airport Access
- Incheon International Airport: Airport Railroad (AREX) express train 43 minutes, regular train 53 minutes
- Gimpo Airport: Connected by subway lines 5 and 9
- Airport Bus: Operates to major hotels and areas
💡 Travel Tips
- Language: Many English signs in tourist areas, but translation apps (Papago, Google Translate) are recommended
- Wi-Fi: Free Wi-Fi widely available, but pocket Wi-Fi or SIM card rental recommended
- Tipping: No tipping culture in Korea
- Voltage: 220V, Korean-style plug adapter (C/F type) required
- Emergency Numbers: 112 (Police), 119 (Fire/Emergency), 1330 (Tourism Translation Hotline)
- Currency Exchange: Use airport or Myeongdong exchange offices; cards accepted almost everywhere
- Safety: Seoul is a very safe city; generally safe to walk around late at night
📅 Recommended Itinerary
3-Day Course
- Day 1: Traditional SeoulAfternoon: Changdeokgung Palace and Secret Garden
- Evening: Shopping and dinner in Myeongdong
- Morning: Gyeongbokgung Palace → Bukchon Hanok Village → Lunch in Insadong
- Day 2: Modern SeoulAfternoon: Exploring Hongdae streets
- Evening: Chimaek (chicken and beer) at Han River Park, watch Banpo Bridge Fountain Show
- Morning: COEX Mall in Gangnam → Bongeunsa Temple
- Day 3: Shopping and ViewsAfternoon: Additional shopping in Myeongdong
- Evening: Night view at N Seoul Tower
- Morning: Dongdaemun Design Plaza and shopping